Which of the following is a disadvantage of using newsletters as an advertising medium?
A) low audience selectivity
B) high chances of runaway costs
C) lack of adequate control
D) relatively high costs
E) lack of interactive possibilities
B
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Which of the following is the first step toward reducing the probability of a trust-destroying conflict in a relationship?
A. Ignore complaints from the buying center B. Define who has the authority to do what within the selling and buying organizations C. Dissolve the relationship D. Document any changes made to the contract E. Give a clear product description
When Crest is featured as a "cavity fighter" in its advertising competitors aren't likely to make the same claim. This is an example of which form of cognitive message strategy?
A) generic B) preemptive C) hyperbole D) comparative
Answer the following statements true (T) or false (F)
1. Espoused values represent the values and norms actually exhibited in the organization. 2. An organization's basic assumptions are difficult to change. 3. For IKEA, whose vision is "to create a better life for the many," the inexpensive LACK side table would be considered a symbol. 4. A ritual is a narrative based on true events, which is repeated and sometimes embellished upon to emphasize a particular value of an organization.
Which auditing standards apply to private companies?
a. The AICPA Standards. b. The IASSB Standards. c. The Standards of the PCAOB. d. All of the above.