Why do manufacturers set manufacturer's suggested retail prices (MSRP)? How do they enforce this practice? Is it legal?
What will be an ideal response?
Manufacturers set MSRPs to reduce retail price competition among retailers, stimulate retailers to provide complementary services, and support the manufacturer's merchandise. Manufacturers enforce MSRPs by withholding benefits such as cooperative advertising or even refusing to deliver merchandise to noncomplying retailers. The Supreme Court has ruled that the ability of a manufacturer to require retailers to sell merchandise at MSRP should be decided on a case-by-case basis, depending on the individual circumstances.
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Concerning the exchange rate index of the U.S. dollar, suppose that the dollar's real exchange rate index falls from 125 to 110. This means that
a. U.S. goods are less competitive on foreign markets. b. U.S. goods are more competitive on foreign markets. c. the dollar has appreciated against the currencies of its major trading partners. d. U.S. price levels are identical to its trading partners.
One of the primary functions of the ______________________________ is to create information flows which support the repetitive work routines of the sales order, shipping, and credit departments
Fill in the blank(s) with correct word
A marketing manager cannot be successful without spending a considerable amount of time talking to customers
Indicate whether the statement is true or false
In operant conditioning, if we want to cause a particular behavior to decrease, we would use punishment or ______.
A. negative reinforcement B. positive reinforcement C. extinction D. onboarding