Recency refers to the:

A) percentage of customers who do not return during the next year after an initial purchase.
B) time elapsed since the last visit made by a customer.
C) percentage of existing customers who continue to buy on a regular basis.
D) percentage of customers who return to the site within a year to make additional purchases.


B

Business

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Explain the difference(s) between logos and pathos.

What will be an ideal response?

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Which of the following is true regarding the relationship of the current ratio to the quick ratio?

a. The current ratio is based on a more conservative measure of liquidity. b. Both focus on the relationship between part or all of the firm's current assets and all of its current liabilities. c. Both focus on the relationship between all of the firm's current assets and part or all of its current liabilities. d. For a company in the service industry, the current ratio and quick ratio will be significantly different.

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If everyone in a team agrees all the time, it may signify that the team members are unable or unwilling to contribute. Which of the following team characteristics associated with team productivity mostly deals with the significance of this issue?

A. Win-win approach to conflict B. Openness and honesty C. Debate and discussion D. Atmosphere of listening

Business