When Ernst & Young took over Arthur Andersen accounting firm following the Enron scandal, the communications team had to ______ to support the acquisition in a little over a month.

a. implement a global communications plan
b. sell the corporate assets
c. notify all of the stockholders
d. implement a marketing plan


a. implement a global communications plan

Communication & Mass Media

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“Floor holding” is an example of which nonverbal involvement behavior?

a. engagement b. composure c. immediacy d. expressiveness

Communication & Mass Media

You realize that your listeners have virtually no knowledge of your topic. In this case, you should be aware that they

a. will probably miss your point due to low intelligence. b. should be addressed with a very slow delivery and very simplistic language. c. are still capable of following clearly presented examples and arguments. d. should be clearly warned about this in the introduction of the speech.

Communication & Mass Media

Sam gave her speech on the topic, "The uses of wind energy in America". Sam's speech is most likely using which type of general purpose? 

A. to entertain B. to persuade C. to inform D. to commemorate

Communication & Mass Media

Answer the following statement(s) true (T) or false (F)

1. The need to love and be loved is part of the need for affection.  2. Panels are types of symposia.  3. Groups take away our ability to influence the environment in which we find ourselves.  4. In debates, all group members take the same side of an issue.  5. The question, "What are the benefits of attaining a higher education degree"? is an example of a policy question. 

Communication & Mass Media