Salespeople should most likely make benefit statements that:
A) cannot be matched by competitors
B) match the specific needs of the customer
C) match the needs of the typical buyer
D) are similar in every presentation
E) align with recent research
B
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Indicate whether the statement is true or false
The cost of equipment includes the purchase price and transportation charges but does not include the costs of insurance while in transit or installation
Indicate whether the statement is true or false
Eye Tracking Inc., which specializes in eye movement research, would be considered a specialized research technique firm
Indicate whether the statement is true or false
The right of a shareholder to examine the books and records of the corporation is a valuable right. However, it may be denied if the shareholder:
A) seeks information to determine the financial condition of the corporation. B) desires to know the amount of executive salaries. C) seeks information to embarrass or cause loss to the corporation. D) desires the names and addresses of other shareholders.