The capstone statement should:

a) preview the main ideas in the speech body.
b) review the main ideas in the speech body.
c) reinforce the specific purpose statement.
d) justify the topic.


ANS: c

Communication & Mass Media

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Advertisers should use positive stereotypes, such as African Americans are good athletes, Hispanics have rhythm, and Asian Americans are math wizards

Indicate whether the statement is true or false

Communication & Mass Media

Which of the following is NOT a punishment behavioral alteration technique?

A) punishment from behavior B) punishment from source C) punishment from modeling D) internal punishment

Communication & Mass Media

Name instances that make the use of paid media an imperative in a campaign.

What will be an ideal response?

Communication & Mass Media

When using statistics in a speech, they should always be from __________ sources.

A. biased B. popular C. neutral D. current

Communication & Mass Media