Distinguish between the concepts of value and satisfaction
What will be an ideal response?
The offering will be successful if it delivers value and satisfaction to the target buyer. The buyer chooses between different offerings on the basis of his or her perception about which product will deliver the most value. Value reflects the perceived tangible and intangible benefits and costs to customers. Value can be seen as primarily a combination of quality, service, and price (called the customer-value triad). Satisfaction reflects a person's comparative judgments resulting from a product's perceived performance (or outcome) in relation to his or her expectations.
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A written document that summarizes what the marketer has learned about the marketplace and indicates how the firm plans to reach its marketing objectives is called a vision statement
Indicate whether the statement is true or false
Which of the following steps in the negotiation process is the execution of a contract?
A. building the relationship B. implementation C. bidding D. gathering information
Which of the following is not true regarding the current ratio?
a. It is a measure for evaluating a business's short-term liquidity and solvency. b. It is computed as current assets less current liabilities. c. It allows comparisons across companies of different sizes. d. A result of 1.98 is more favorable than a result of 1.45.
To find the expected activity time, t, the Beta distribution weighs a, m, and b equally
Indicate whether the statement is true or false