Explain the three chronological divisions of credibility

What will be an ideal response?


(a) Initial credibility refers to your image prior to speaking. The more the audience knows about
you, the firmer the image.
(b) Derived credibility is the image the audience develops of you as you speak. As you speak,
the audience begins to evaluate you. If you say something offensive, you will lose
credibility; if you say something that speaks to their values, then your image will be
enhanced. Your nonverbals can also influence your credibility during this stage.
(c) Terminal credibility is the image the audience has of you after your speech. The audience
may feel very positive and energized after your speech. This may carry on to your next
speech, or it may fade away between speeches. Therefore, even this credibility is subject to
change.

Communication & Mass Media

You might also like to view...

Many American-Indian people understand time to be ______.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Jonah has always thought he wasn't a strong athlete. When he played soccer, he was sure he would not be good at it, and indeed, he was not as he did not practice very hard. This may be a result of a __________.

A. self-fulfilling prophecy B. self-serving bias C. primacy-recency effect D. fundamental attribution error

Communication & Mass Media

Communication Apprehension is often related to low

A. channel capacity. B. self-esteem. C. imagination ability. D. perceptual ability. E. problem-solving skills.

Communication & Mass Media

Which of the following is not one of the eight elements of communication?

A) Rhetoric B) Speaker C) Audience D) Noise

Communication & Mass Media