To promote its theme parks with a uniform message to groups, Disney uses advertising, direct marketing, Internet promotion, and sales promotions with other companies such as McDonald's. In other words, Disney uses IMC, which stands for (an)
A. infrastructure of market customization.
B. integrated marketing cooperation.
C. integrated media convergence.
D. integrated marketing communications.
E. interactive media convergence.
Answer: D
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Book value per share of common stock is calculated by dividing the
a. number of common shares outstanding at year end by the common stockholders' equity. b. net income available to common stockholders by the average number of common shares outstanding. c. common stockholders' equity by the number of common shares outstanding at year end. d. total liabilities by the total stockholders' equity.
Emmett Rowan wishes to open an adult bookstore. The location he has chosen is in a shopping center located next to a junior high school. The city refuses to approve his application (required for licensing of adult bookstores) because the proposed location violates the city ordinance that prohibits location of such stores within 50 feet of any public school, church or daycare facility
A)?The ordinance is a valid regulation based on public welfare. B)?The ordinance violates the First Amendment. C)?The licensing requirement is unconstitutional. D)?None of the above
A signature is created by taking the hash of a message and encrypting it with the sender's _________
What will be an ideal response?
An entity that has subgroups of attributes violates Second Normal Form
Indicate whether the statement is true or false