Perceived value and signaling value are often an important part of a successful differentiation strategy because
A. differentiation is all about selling products to sophisticated buyers.
B. there are no other ways to differentiate a product.
C. buyers seldom will pay for value they don't perceive, no matter how real the value of the differentiating extras may be.
D. buyer satisfaction cannot be achieved until a product's value is promoted through clever ads.
E. of the standardization of buyer needs and preferences.
Answer: C
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