Emotional appeals made by a speaker is called:

A. logos
B. ethos
C. pathos
D. inferences


Answer: C

Communication & Mass Media

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The Shift Plan campaign stated identification of issues was just as important as ______.

A. a clear set of business and financial targets and goals B. conducting focus groups C. conducting in-depth interviews D. conducting surveys

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Which of the following is a process (maintenance) function of leadership?

A) initiating discussions B) summarizing the gist of a discussion C) clarifying ideas D) telling members that their work makes a difference

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When going online to search for topic ideas, you should

A. start with websites about public speaking as they often offer suggestions. B. restrict yourself to reputable news organizations. C. begin by researching your audience. D. be open to inspiration from wherever you find it.

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The most popular radio drama of the late 1920s was ______.

A. The Guiding Light B. The Shadow C. Amos ā€˜nā€™ Andy D. Focus on Africa

Communication & Mass Media