Divergence refers to the extent to which the various elements of an ad are meaningful, useful, or valuable to the consumer.
Answer the following statement true (T) or false (F)
False
Divergence refers to the extent to which an ad contains elements that are novel, different, or unusual. Relevance reflects the degree to which the various elements of the ad are meaningful, useful, or valuable to the consumer.
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________ are sets of interdependent organizations that help make the product or service of a company available for use by consumers or business users
A) Research and development channels B) Upstream channels C) Marketing channels D) Raw materials suppliers E) Backward integration chains
Answer the following statements true (T) or false (F)
The two primary natural reward approaches are building natural rewards into our life’s activities and focusing on the natural rewards in our activities.
Each of the following needs from Maslow’s hierarchy of needs is considered to be a maintenance factor under two-factor theory, EXCEPT ______.
a. safety b. physiological c. esteem d. social
Process capability determines whether a process is capable of producing the product or services that customers demand
Indicate whether the statement is true or false