The process of changing thoughts into symbols is called
A) altering B) encoding C) decoding D) interpreting
B
You might also like to view...
Participation by incorrect respondents is a major problem in which survey?
a. telephone survey b. personal survey c. mail survey d. observation
What is required to create a successful CVP?
a. an understanding of customers’ financial situation b. an understanding of how customers consume media c. an understanding of what customers want and need d. an understanding of what customers have already
A random sample of 100 people was taken. Eighty of the people in the sample favored Candidate A. We are interested in determining whether the proportion of the population in favor of Candidate A is significantly more than 75%. The test statistic is
A. .8. B. .75. C. 1.15. D. -1.25.
Your friend Mary is highly critical of marketing. She claims that promotion creates needs among people so that they are unsatisfied with what they got. Since you are so knowledgeable in marketing, you tell your friend Mary that promotion doesn't _______________, but it does ____________________.
A. create needs; create materialism B. exploit needs; satisfy needs C. encourage dissatisfaction; provide satisfaction D. exploit needs; make them more important E. create needs; capitalize on them