You have been asked to discuss your personal brand to a future employer. Highlight your personal brand based on the three characteristics outlined in the chapter.

What will be an ideal response?


Personal branding is a key expectation for young professionals today. The personal brand though of a person has to be aligned with what they are doing offline as well. However, to have an effective brand, professionals need to showcase their personality and how they do this on social media. In addition, being consistent and present on social media to help build a community is another key component. Lastly, showcasing your area of expertise and insight into specific topics within the industry are also going to be important factors to enhance.

Communication & Mass Media

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______ is the largest publisher in the English language.

A. Time Warner B. Bertelsmann C. News Corporation D. Viacom

Communication & Mass Media

"The bookstore should pay students the wholesale value for a used textbook," is an

example of a factual claim. Indicate whether the statement is true or false

Communication & Mass Media

Decreasing the possibility of unmet expectations should lead to reduced levels of job satisfaction and to strong job performance

Indicate whether this statement is true or false.

Communication & Mass Media

Several students sitting together in a student lounge with their textbooks and laptops open might be perceived as a study group based on the rule of __________.

A. interpretation B. contrast C. proximity D. attribution

Communication & Mass Media