Explain how marketers have responded to growing diversity in the United States
What will be an ideal response?
Marketers have varied their advertising methods, as well as their products and services, to reach the increasingly diverse markets in the United States.
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Generally accepted accounting principles
A) are changing continually. B) are sound in theory but rarely used in practice. C) have eliminated all weaknesses in accounting practice. D) are accounting rules formulated by the Internal Revenue Service.
Although the Internet has reshaped the way businesses and consumers interact, it has not been successful in B2B customer interfaces.
Answer the following statement true (T) or false (F)
Your textbook identifies a range of bases of power, legitimacy being one. Which one of the following is NOT central to the concept of power as legitimation?
a. People already want to do what it is that you want them to do b. Legitimation is achieved through the management of meaning c. Legitimate power forces people to accept that you will always be above them and so they do what they are told d. Both a and b
Donald likes to hold power but does not tend to use that power unless he is given a reason to do so. Donald is an example of a:
a. dormant stakeholder b. discretionary stakeholder c. demanding stakeholder d. dominant stakeholder