Explain the use of sales promotions as a promotion mix tool
What will be an ideal response?
Sales promotion includes a wide assortment of tools — coupons, contests, discounts, premiums, and others — all of which have many unique qualities. They attract consumer attention, offer strong incentives to purchase, and can be used to dramatize product offers and boost sagging sales. Sales promotions invite and reward quick response. Whereas advertising says, "Buy our product," sales promotion says, "Buy it now." Sales promotion effects are often short lived, however, and often are not as effective as advertising or personal selling in building long-run brand preference and customer relationships.
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What is the legal effect of a contract that is injurious to public service?
What will be an ideal response?
Lifestyle changes of fraud perpetrators are related to which of the following fraud elements?
a. Theft act b. Concealment c. Conversion d. Confession
List five examples of cash outflows.
What will be an ideal response?
Mary creates a t-shirt design that expresses her support for a presidential candidate and distributes t-shirts to all her friends. The t-shirts are an example of
a. unprotected speech. b. controlled speech. c. symbolic speech. d. illegal speech.