How do we perceive the origination of the z-axis in standard (2D) video and

film presentations?



a. at the side of the frame
b. at the bottom of the frame
c. at the top of the frame
d. from the screen to the background (horizon)
e. from the viewer to the background (horizon)


d.

Communication & Mass Media

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When might a function-matched message be less successful in persuading a message receiver?

a. When the function is knowledge b. when emotional appeals are used c. when poor quality arguments are used d. when the function is instrumental.

Communication & Mass Media

In which context are we most likely to issue an apology?

A. when we commit a mild offense B. when we are in a public setting C. when we hurt someone with whom we are intimate D. when we offend a stranger

Communication & Mass Media

A(n) _____ occurs when the alleged cause fails to produce the effect.

a. imperfect cause b. ad hominem fallacy c. either/or fallacy d. false cause

Communication & Mass Media

After a long night of studying, Jacob puts his headphones on and listens to one of his favorite CD's. Jacob is __________

a. listening to discriminate b. listening critically c. relationship listening d. listening for pleasure e. listening for information

Communication & Mass Media