External threats to a company's future profitability and well-being do not include
A. costly new regulatory requirements
B. the likely entry of potent new competitors
C. shifts in buyer needs and tastes away from the industry's product
D. the lack of a well-known brand name with which to attract new customers and help retain existing customers
E. growing bargaining power on the part of the company's major customers and major suppliers
Answer: D
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Do sex-related ads work?
A) Overall, the use of a strong sexual appeal is not very well received. B) Strong sexual appeals consistently outperform all other types of appeal. C) Sexual images are most effective when they attempt to "trick" the consumer into paying attention. D) There is no data to answer the question.
Squid Lips, Inc wants to measure the relationship between profitability and the investment made by stockholders. Squid Lips should use the
a. return on stockholders' equity ratio. b. earnings per share. c. profit margin. d. statement of retained earnings.
Samos, Inc purchased certain plant assets under a deferred payment contract. The agreement was to pay $75,000 at year-end for each of the next three years. The plant assets should be valued at
A) present value of a $75,000 annuity for three years discounted at the bank prime interest rate. B) $225,000. C) present value of a $75,000 annuity for three years discounted at the market interest rate. D) $225,000 plus imputed interest.
Specific rules that dictate what is acceptable or unacceptable within a society are referred to as ________
A) demographics B) cultural values C) cultural dimensions D) social norms E) ethnocentric standards