In iterative development the system is grown organically
a. True
b. False
Indicate whether the statement is true or false
True
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Communication adaptation occurs when companies change marketing communications for each local market
Indicate whether the statement is true or false
Factors that increase an individual's opportunity to commit fraud within an organization include:
a. access to information. b. lack of an audit trail. c. ability to judge performance or quality. d. controls to prevent or detect fraud. e. All of the choices are factors that increase an individual's opportunity to commit fraud. f. None of the choices are factors that increase an individual's opportunity to commit fraud.
One key feature of the value of a strong brand is that
A. it can protect the firm from competition. B. competitors will typically abandon a sector altogether rather than compete. C. it no longer needs to be supported by advertising and promotion. D. if it becomes a generic name, the brand is worth even more. E. it cannot be successfully imitated by a retailer's own brand.
Accounting profits is the most relevant variable the financial manager uses to measure returns
Indicate whether the statement is true or false