The five key components of the marketing plan are

A. executive summary, situation analysis, marketing strategy, financials, and controls.
B. executive summary, situation analysis, positioning, financials, and implementation.
C. mission statement, situation analysis, promotion strategy, financials, and controls.
D. executive summary, market positioning, marketing strategy, financials, and implementation.
E. mission statement, situation analysis, marketing strategy, financials, and controls.


Answer: A

Business

You might also like to view...

All of the following are possible penalties for violating the Digital Millennium Copyright Act (DMCA) except:

A. up to ten years imprisonment for a first offense. B. fines up to $500,000 for a first offense. C. fines up to $1 million for a repeat offense. D. restitution to the injured parties for any losses due to infringement.

Business

Verbs whose meanings are complete without objects are ____

A) intransitive B) transitive C) linking D) ?helping

Business

Concept testing presents a small sample of potential buyers with a trial version of the new product to determine their initial reactions.

Answer the following statement true (T) or false (F)

Business

For a maximization problem, the conservative approach often is referred to as the __________ approach

a. maximin b. maximax c. minimax d. minimin

Business