To assess campaign effectiveness, advertising agencies use experimental research and copy testing
Indicate whether the statement is true or false.
F
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Communication about communication refers to __________
Fill in the blank with correct word
Which of the below factors, if any, do NOT influence communication
a. personality b. whether a practice or competition setting c. learned rules and behavior d. values and beliefs e. all the above can influence communication (page 141 left)
Miguel's first college class is tomorrow and he's nervous. Will it be like high school? Will the students interact or will the professor lecture on the first day?
Miguel talks to his roommate about what to expect. He decides he'll be fairly quiet and just observe what happens in class. What's the best term for Miguel's actions? A. adopting a receiver orientation to his communication B. the process of reducing uncertainty C. communication repertoire development D. selection and evaluation of communication skills
Joanna, who is the boss of a major corporation, is going to be granted more time deviancies than the people who work for her
Indicate whether this statement is true or false.