_____ are the psychological needs, desires, and impulses that move audiences to action

a. Motivation
b. Demographics
c. Expectation
d. Ethos


a

Communication & Mass Media

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Define ?race? as used in the text

What will be an ideal response?

Communication & Mass Media

According to a postmodern perspective, what is the primary function of master narratives?

a. privilege difference b. unify culture c. organize argumentation d. clarify disorganization

Communication & Mass Media

With regard to greeting and establishing appropriate proxemics, the chapter suggests that ______.

a. if the interview takes place in an office, always knock and wait for permission to enter before entering, unless the door is open b. if the interview takes place in an office, stand outside without saying anything until the interviewer comes to get you c. if the interview takes place in an office, always knock and wait for permission to enter before entering, even if the door is open d. if the interview takes place in an office and the door is open, walk in and sit in the chair closest to the door

Communication & Mass Media

The capacity to own televisions, radios, computers, and other media refers to

A) the technology divide. B) democratic access. C) technology potential. D) the digital divide. E) None of these answers are correct.

Communication & Mass Media