How does culture affect international marketing decisions? Explain with examples.

What will be an ideal response?


Culture refers to learned behavior over time, passed on from generation to generation. This behavior manifests itself in the form of social structure, habits, faith, customs, rituals, and religion, each of which tends to affect individual lifestyles, which in turn shapes consumption patterns in the marketplace. Thus, what people of a particular country buy, why they buy, when they buy, where they buy, and how they buy are largely culturally determined.

Business

You might also like to view...

The net income ratio is the ratio of net income to ____________________

Fill in the blank(s) with correct word

Business

The permanent characteristics of an environment are ______ spaces; movable objects in an environment are known as ______ spaces.

A. semi-fixed-feature; fixed-feature B. fixed-feature; informal feature C. semi-fixed-feature; formal feature D. fixed-feature; semi-fixed-feature

Business

Which of the following is a legal bargaining item?

A. Union representation on the board of directors B. Closed shop provisions C. Policies that involve racial discrimination D. Payment of wages below the legal minimum

Business

?If the reserve requirement for demand deposits is 10 percent,  what is the maximum change in the money supply that the banking system can create if a. the Federal Reserve puts $1,000,000 of new reserves in the banking system b. $1,000,000 in cash is deposited in checking accounts c. IBM borrows $1,000,000 from an insurance company?

What will be an ideal response?

Business