One of the most straightforward and popular methods of segmentation is demographic.
Answer the following statement true (T) or false (F)
True
Demographic segmentation is one of the most popular segmentation approaches because customer needs and wants tend to vary with some degree of regularity based on demographic differences and because of the relative ease of measurement of the variables.
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Only 20 percent of the Fortune 500 companies are incorporated in Delaware
Indicate whether the statement is true or false
Which of the following represents the value of the brand-specific mention through a paid advertising placement rather than a volunteered comment?
a. Media democratization. b. Media multiplexity. c. Ad equivalency value. d. Social capital. e. Two-step flow model of influence.
Companies that pay out a large percentage of net earnings-say, over 50 percent-are considered ____________________ stocks with high dividend yield.
Fill in the blank(s) with the appropriate word(s).
Maxine spends almost one day every week just managing e-mail and at least another two days a week in meetings. She clearly needs help to accomplish all of her responsibilities. To do this will necessitate ________ and ________ empowerment.
A. legitimate; reward B. equity; job C. structural; psychological D. reinforcement; expectancy E. expert; coercive