When two or more brands are reviewed against each other on certain attributes, it is considered ________ advertising.

A. comparative
B. competitive
C. pioneering
D. institutional
E. covert


Answer: A

Business

You might also like to view...

The Greek philosopher Aristotle disparaged work because of its very necessary, and therefore slavish, nature.

Answer the following statement true (T) or false (F)

Business

Insurance companies tend to have a stock market price at a discount to the average market price (price/earnings ratio). Which of the following is not a likely reason for this relatively low market value?

a. Insurance is a highly regulated industry. b. The insurance industry has substantial competition. c. The accounting environment likely contributes to the relatively low market price for insurance company stocks. d. The nature of the industry leads to standards that provide for much judgment and possible manipulation of reported profit. e. Insurance companies typically have a high return on common equity.

Business

In a(n) ________ channel, the same member both produces and distributes a product or service to consumers

A) tiered B) direct C) platform D) vertical E) exclusive

Business

Describe the top concerns for security in the workplace today.

What will be an ideal response?

Business