________ marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships
A) Undifferentiated and differentiated
B) Mass and targeted
C) Direct and digital
D) Internal and external
E) Standardized and customized
C
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The statistically determined sample size is the net or final sample size?the sample remaining after eliminating potential respondents who do not qualify or who do not complete the interview
Indicate whether the statement is true or false
An industry often contains "good" and "bad" competitors. Good competitors ________
A) break the rules of fair competition B) ensure minimum competition between firms C) play by the rules of the industry D) typically dominate the market E) share their marketing strategies with other firms
Which of the following is an example of a digital report?
A) A report prepared as a PDF document B) A PowerPoint slide deck that is posted online C) A presentation using a cloud-based software solution such as Prezi or SlideRocket D) All of these choices are examples of digital reports.
In the context of greenhouse gas emission, the GHG protocol initiative defines levels of scope. This level refers to emissions from GHG sources that are owned or controlled by the reporting entity
A) Scope 1 B) Scope 2 C) Scope 3 D) Scope 4