As Rhonda discussed Sean's upcoming vacation plans with him, she said, "I know it is a big decision for you, and you want to be sure that the Great America Adventure Tour that you have opted for is the right decision for you. Why don't we list the pros and cons? On the positive side, the tour will allow you to see a unique side of the country. Now, what do you see on the negative side?" This is a partial example of the ________ method of obtaining commitment.
A. balance sheet
B. probing
C. emotional close
D. assumptive
E. benefit-in-reserve
Answer: A
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The need for multiple channel intermediaries increases as the number of customers increases in a market
Indicate whether the statement is true or false
Mark's Markers, a manufacturer of white board markers, has required its dealers to charge a specified retail price for its markers. Mark's is most likely guilty of ________
A) captive pricing B) retail price maintenance C) price discrimination D) competitive pricing E) unfair price skimming
The contribution margin ratio is:
A) the same as the variable cost ratio B) the same as profit C) the portion of equity contributed by the stockholders D) the same as the profit-volume ratio
The markup pricing approach is easy to implement and typically results in the highest profit for
the firm as it is free to fix the markup percentage. Indicate whether the statement is true or false