Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
A) cost, competitor intervention, and government regulations of test markets
B) fallibility of results, cost, exposure of product/service to competition and ethical issues
C) cost, delay in getting to the market first, competitive awareness of the product/service
D) inability to test marketing mix variables
E) disadvantages were not discussed in your book
B
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A. Routineness B. Globalization C. Decentralization D. Downsizing
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Indicate whether the statement is true or false
______ is the act of creating useful processes or products based on creative thought processes.
A. Innovation B. Creativity C. Diversity D. Affirmative action
What questions should you ask yourself to help determine whether using a graphic presentation is appropriate and effective your written or oral report