Customer relations are usually part of
a. the supply chain.
b. the value chain.
c. both the value chain and the supply chain.
d. neither the value chain nor the supply chain.
B
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The stages in the marketing research process must be done sequentially
Indicate whether the statement is true or false
Savory Bean Company makes and sells a sweet espresso coffee beverage under the name "Sugar Sugar.". Tropic Roast, Inc, later markets a similar drink under the name "Sweet Sweet.". This is most likely
a. copyright infringement. b. patent infringement. c. trademark infringement. d. not infringement.
In marketing, family packaging means
A. packaging products in a quantity suitable for use for an average-sized family. B. putting a set of related products all in the same package. C. making all of a company's or product line's packaging look similar. D. putting the same brand name on all of a company's products. E. designing and selling only products that are related.
Which element of a civil case comes first?
A. answer B. service C. complaint D. discovery