Which of the following statements about commercial length is true?
A. Most 15-second commercials are being converted to 5-second commercials that are known as split commercials.
B. Increasing media costs have resulted in advertisers preferring shorter commercials.
C. Fifteen-second spots are the most common commercial length.
D. Fifteen-second spots typically sell for about the same amount as 30-second spots.
E. Most advertisers believe shorter commercials cannot deliver a message as effectively as longer commercials.
Answer: B
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