Which of the following refers to the total message any company sends to customers about products and services?
A) Promotion
B) Communication mix
C) Positioning
D) Pull strategy
E) Push strategy
Answer: B
Explanation: B) Promotion refers to techniques for communicating information about products and is part of the communication mix, the total message any company sends to customers about its product.
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A(n) _________________________ measures the resources consumed by a manufacturing process
Fill in the blank(s) with correct word
One approach to training customers, recommended by advertising experts is to ____________
a. train employees like customers b. use radio advertising c. show service delivery in action d. design palpable service environments e. explain service procedures in advance
Which of the following statements about stock splits is correct?
A. Stock splits have no effect on the per-share par value of the stock. B. Stock splits do not affect a firm's financial statements. C. All else equal, a stock split generally leads to an increase in the total dividends paid by a company when the split occurs. D. A company generally initiates a stock split to decrease the proportion of common stock contained in its capital structure. E. Stock splits should have no effect on a firm's market value.
Select two diversified, multi-activity enterprises, one for-profit and one not-for-profit. Apply the parenting matrix to each portfolio. What issues arise and what should be done about them?
What will be an ideal response?