The creative pyramid serves as a model to help creative teams convert the advertising strategy and the big idea into the actual physical ad or commercial.
Answer the following statement true (T) or false (F)
True
The creative pyramid is a model that can guide the creative team as they convert the advertising strategy and the big idea into the actual physical ad or commercial.
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Since the service desk typically owns all incidents, they should be held solely responsible for effective incident management.
Answer the following statement true (T) or false (F)
Which of the following is/are not true?
a. Firms accumulate information about revenues and expenses during a reporting period to enable the preparation of the income statement. b. Net income for a period increases net assets (assets minus liabilities) and retained earnings. c. Net loss for a period reduces net assets (assets minus liabilities) and retained earnings. d. Net income for a period increases the amounts in Common Stock and Additional Paid-In Capital, a common practice among publicly traded firms. e. none of the above
Wade and Paul form Swan Corporation with the following investments. Wade transfers machinery (basis of $40,000 and fair market value of $100,000) and Paul transfers land (basis of $20,000 and fair market value of $90,000) and services rendered (worth $10,000) in organizing the corporation. Each is issued 25 shares in Swan Corporation. With respect to the transfers:
A. Wade has no recognized gain; Paul recognizes income/gain of $80,000. B. Neither Wade nor Paul has recognized gain or income on the transfers. C. Swan Corporation has a basis of $30,000 in the land transferred by Paul. D. Paul has a basis of $30,000 in the 25 shares he acquires in Swan Corporation. E. None of these.
Five years ago Rogue Construction Inc. issued 20-year maturity fixed-rate bonds at par with a 10% coupon rate. Today those same bonds carry a 14% yield to maturity. Which of the following statements about this bond issue could be TRUE?
A) Since issue, the economy-wide rate of inflation has increased. B) The market believes there is greater risk associated with this bond than at the issue date. C) Both A and B may be true. D) Neither A nor B could be true.