Which of the following need NOT be stated in the first paragraph of an application letter to a company?
A. Your intent to apply for a position with the company
B. The salary you expect from the company
C. How you learned about the position you are applying for
D. The position for which you are applying
B
The salary you expect from the company does not require being stated in the first paragraph
of an application letter to a company. The application letter should show the connection
between your qualifications and those specified for the available position. It is intended to
highlight your most important qualifications and to persuade the employer to grant you a
personal interview.
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The process of taking a closer look at the customer ordering process from the customer's viewpoint, with the objective of uncovering any potential problems or sources of frustration in the purchasing process is called ________
A) lead user analysis B) the Kano method C) conjoint analysis D) acquisition analysis E) "staple yourself to an order"
The ________ communicates the reasons to buy a product/ service to a specific customer group
A) mission B) core strategy C) marketing mix D) objective
Because customers are not really concerned with timely delivery, customers are unlikely to differentiate between firms based on their order-to-payment cycles
Indicate whether the statement is true or false
Imagine you have the sole marketing rights to a new herbal shampoo that stops hair loss and actually causes new hair growth. You plan to sell your product on an Internet website, which you will advertise on late night television. You are also hoping to obtain free publicity to place stories in men's fashion magazines. You are planning to sell online a 15-ounce bottle for $24.99 plus $7.99 shipping and handling. Using the information provided, identify each element of your marketing mix.
What will be an ideal response?