Which of the following statements is true of direct marketing?
A. It is synonymous with direct mail.
B. It is less direct when compared to mail-order catalogs.
C. Traditionally, it has not been considered an element of the promotional mix.
D. It is seldom, if ever, used by companies that have an external sales force.
E. The rapid growth of the Internet is discouraging the growth of direct marketing.
Answer: C
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