Demonstrate why it is important to focus on individual-level impacts in your writing rather than going after the “big story” using broad strokes.

What will be an ideal response?


Audience centricity is a fundamental concept in the modern world of journalism. In order to gain and sustain a reader’s interest, a writer must put the reader’s needs above all else. That requires focusing on why the story is important for the reader to know about and how the story affects them personally. Writing in broad strokes and focusing on “big story” elements, such as the total increase in revenues expected under a tax increase rather than how much the increase will cost the reader, does not put the reader’s interests first and is likely to encourage them to look elsewhere for their news.

Communication & Mass Media

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One advantage of the problem-solution pattern of organization is speakers may not have to do as much work to convince the audience that a solution is needed.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Explain why pausing is an important delivery element

What will be an ideal response?

Communication & Mass Media

Explain what is meant by the statement, "The right to speak freely must be balanced by the responsibility to speak ethically.”

What will be an ideal response?

Communication & Mass Media

Two terms are said to be ____ if they both have the exact same variable and the exact same exponent.

A. reciprocals B. unlike terms C. variables D. like terms

Communication & Mass Media