What are some typical programming strategies used by network programmers?
What will be an ideal response?
ANS: Programmers use blocks of scheduled programs of the same genre, lead offs and lead ins to bolster the weaker programs, and checkerboarding to rotate programs in the same time slot. Programmers use these strategies to maximize overall ratings.
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Speedy Shoes, an athletic footwear company, provided $80,000 to the Chicago Marathon. The company name will appear on the back of t-shirts provided to marathon participants. Which term describes this PR activity?
a. product endorsement b. corporate sponsorship c. retail placement d. venue sponsorship
Which of the following is generally true?
A) Most women use only the right lobe of their brain. B) Most men use only the left lobe of their brain. C) Most men's brains are more highly integrated than most women's brains. D) None of these choices are correct.
If we want to communicate with someone, we do not need to make ourselves available for
communication with that person when he or she is likely to wish to communicate. Indicate whether the statement is true or false
What is a news package?
a. a newscast in its entirety b. a previously shot and edited story with an on-location reporter, inserted into a newscast c. an unedited news report shot on-location and broadcast live d. a document that list the newscast segments in order of appearance e. a news script that contains every word spoken by the anchor, except for the occasional chitchat