Define the terms market segmentation, target marketing, and positioning.
What will be an ideal response?
Market segmentation is dividing a market into meaningful smaller markets or submarkets based on common characteristics. Target marketing is evaluating the market segments, then making decisions about which among them is most worthy of investment for development. Positioning is communicating one or more sources of value to customers in ways that connect needs and wants to what the product has to offer. Positioning strategies are executed through the development of unique combinations of the marketing mix variables.
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Which of the following statements about how women buy new cars today is most accurate?
A. Women care more about exterior styles and lines and men are more concerned with cargo space and gas mileage. B. Most women actually enjoy the price negotiation process. C. Women have definite likes or dislikes when buying a new car, but they don't feel comfortable expressing their opinions. D. The issue of "speed" is an important factor to men but not really important to women. E. Women are more likely to make their new car purchase selection as a result of information provided by a friend or a relative than from promotional information.
Which of the following correlations between age and resistance to change is true?
a. Age is negatively related to resistance b. Younger workers are more likely to accept change c. Younger and older workers respond to change in the same way d. Age is positively related to resistance
Investments in trading securities:
A. Are reported as current assets. B. Include only equity securities. C. Are reported at their cost, no matter what their market value. D. Include both debt and equity securities. E. Are long-term investments.
The patent term begins to run from the date the patent is issued
Indicate whether the statement is true or false