In the "Txtng & Drivng...It Can Wait" campaign, AT&T's central goal was to
a. Promote greater use of AT&T services, but in a safe manner
b. Convince drivers that no text is important enough to risk their lives
c. Advance the benefits of talking on a cell phone instead of texting
d. Demonstrate how their products were safer than those offered by Verizon
b
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