A _____ is the general level at which a company expects to sell a good or service

a. functional price
b. base price

c. premium price

d. mark-up price


ANSWER: b

A base price is the general level at which a company expects to sell a good or service. The general price level is correlated with the pricing policy to be followed, such as price skimming, status quo pricing, orpenetration pricing.

Business

You might also like to view...

A company has $80,000 in outstanding accounts receivable and it uses the allowance method to account for uncollectible accounts. Experience suggests that 6% of outstanding receivables are uncollectible. The current debit balance (before adjustments) in the allowance for doubtful accounts is $1,200. The journal entry to record the adjustment to the allowance account includes a debit to Bad Debts Expense for $6,000.

Answer the following statement true (T) or false (F)

Business

Answer the following statement(s) true (T) or false (F)

1. Experiments do not have to have a clear purpose; they only need to be observed and have an outcome. 2. If the experiment fails to deliver the results the entrepreneur anticipated, the experiment is a failure. 3.A new perfume manufacturer wants to test peoples’ reaction to the scent.As people enter a large department store, they are sprayed with the product and asked to fill out a questionnaire in exchange for a free sample.This would be an acceptable way of conducting the experiment.

Business

________ presentations include audio, video, images, animation, and hyperlinks

Fill in the blank(s) with correct word

Business

Ryner Corporation is considering three investment projects: S, T, and U. Project S would require an investment of $20,000, Project T of $69,000, and Project U of $83,000. No other cash outflows would be involved. The present value of the cash inflows would be $23,200 for Project S, $77,970 for Project T, and $94,620 for Project U. Rank the projects according to the profitability index, from most profitable to least profitable. (Ignore income taxes.)

A. S, U, T B. U, T, S C. T, S, U D. U, S, T

Business