In the goal-setting phase, public relations practitioners are cautioned about which one of the following?

a. requesting budgets that appear unrealistic
b. assigning inadequately skilled staff to specific projects
c. attempting too many strategies and tactics
d. requiring organizational leadership to do too much in a campaign


c. attempting too many strategies and tactics

Communication & Mass Media

You might also like to view...

Which of the following is not a Bergman film centering on women?

a. Wild Strawberries b. Persona c. Autumn Sonata d. The Silence

Communication & Mass Media

Leoutsakas draws upon the work of Coste, who claims three purposes for narratives. Which of the following is one of those purposes?

a. To acquire more power in the social order b. To explain cultural realities c. To entertain the masses d. To deflect attention from reality e. All of the above

Communication & Mass Media

De-escalatory conflict spirals can be just as damaging to relationships as escalatory conflict spirals

Indicate whether this statement is true or false.

Communication & Mass Media

Talia presented a speech on how to give a pedicure, covering several steps in a specific order. Her informative strategy was __________.

A. describing B. comparing C. reporting D. demonstrating

Communication & Mass Media