Which of the following is not an advantage of using sales promotions?
A) provides a tangible incentive to buyers
B) provides accountability to marketing managers
C) enables company to build its database
D) builds long-term brand awareness
E) develops relationship with customers
C
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The world economic environment is changing very rapidly and has become increasingly competitive
In order to achieve success, based on author William Greider's analysis, what are the realities that executives and marketers should take into account in such a dynamic environment?
A ________ error occurs when the company dismisses a good idea
A) probability B) performance C) double counting D) DROP E) GO
What type of service encounter occurs when Raphael uses his computer to order and pay for concert tickets?
Fill in the blank(s) with the appropriate word(s).
What can analysis of work procedure documents reveal?
A) When a procedure is missing B) When a procedure is correct C) A future enhancement for the system D) A most used procedure