_____ is any form of impersonal, sponsor-paid, one-way mass communication.
A. Publicity
B. Advertising
C. Promotion
D. Public relations
E. Direct marketing
Answer: B
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A stock split is similar to a stock dividend in that it results in additional shares of stock outstanding and is nontaxable
a. True b. False Indicate whether the statement is true or false
In which of these situations can an employee sue an employer to recover employment-related injuries?
A) The employer is self-insured. B) The employer unintentionally injures a worker covered under workers' compensation. C) The employee suffers an injury at work premises that is not related to work. D) The employer intentionally injures a worker covered under workers' compensation.
It took 60 hours to make the first unit of a product. After the second and third units were made, the learning curve was estimated to be 80%. At $10 per hour, estimate the labor bill for the fourth unit
(Use at least three decimals in the exponent if you use the formula approach.) A) $400 or less B) from $400 to $420 C) from $420 to $440 D) from $1800 to $2000 E) over $2000
Scenario 3.2 Use the following to answer the questions. Clayton Homes, a mobile home manufacturer since 1934, introduced its new i-House in 2007. The i-House is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath, 734-square-foot version at a price of around $80,000. There is also a 1,000-square-foot version for around $100,000. All versions may add on the additional one-room pods, which are shipped to your location and constructed on site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The i-House uses 30% less energy than a similar square-foot home and offers "green"
characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, prefabricated design offers endless options for creating the customer's home, and its engineered building system cuts down on construction waste. Due to the "green effects" of the i-House, the state governments have given it a tax abatement for any sales taxes. Refer to Scenario 3.2. The new Clayton Homes i-House product is a reflection of the company's attention to ____ in developing its strategy. A. marketing research analysis B. self-regulatory analysis C. consumer behavior analysis D. marketing information processing E. environmental scanning and analysis