Which of the following is true of dissonance?
A. It is likely to result in a consumer buying the same product next time.
B. It is less likely to occur when a consumer has repeatedly purchased the same product.
C. It is more likely to occur with low-involvement products.
D. It occurs in the adoption process after a consumer becomes interested in a product.
E. It discourages a consumer from considering information once a purchase is made.
Answer: B
You might also like to view...
Existing professional guidance notes that auditors must make materiality assessments for purposes of (1) audit planning and (2) evidence evaluation after audit procedures are completed
a. True b. False Indicate whether the statement is true or false
Cost behavior is the way prices are adjusted due to changes in costs
Indicate whether the statement is true or false
Which of the following is NOT a marketing field?
A) supply-channel management B) accounting C) brand management D) advertising E) new product planning
Key corporate social responsibility (CSR) stakeholders include employees, customers, society, and the marketplace.
Answer the following statement true (T) or false (F)