In pursuing a global marketing strategy a firm may:
(a) Standardize its product
(b) Use a consistent brand name
(c) Allow each country manager full autonomy over local marketing strategy
(d) (a) and (b)
(e) (b) and (c)
(d) (a) and (b)
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Name and describe the four fundamental offensive strategic market plans that can be used to increase a business's penetration of an existing market
What will be an ideal response?
The major tasks of knowledge management include each of the following except
A) creating knowledge. B) capturing knowledge. C) supplementing knowledge. D) managing knowledge.
Pro forma financial statements are
A) the most comprehensive means of financial forecasting. B) often required by prospective creditors. C) projections of financial statements for a future period. D) All of the options are true.
Which of the following technological changes has had the most significant effect on the new competitive landscape?
A. The Internet B. Digital imaging C. E-readers D. Touch screen input