Marketers typically focus on ________ in choosing the points-of-parity and points-of-difference
that make up their brand positioning.
A) brand equity
B) brand awareness
C) brand benefits
D) brand architecture
E) brand extensions
C
You might also like to view...
Which of the following terms refers to a contribution by those jointly involved in a maritime venture to make good the loss by one of them for his voluntary sacrifice of a part of the ship or cargo to save the residue of the property and the lives on
board, or for the extraordinary expenses necessarily incurred for the benefit and safety of all? A. dead freight B. maritime lien C. general average D. particular average
Comprehension questions are designed to stimulate entrepreneurs to think about their own understanding of the nature of the environment.
Answer the following statement true (T) or false (F)
Ruth is a supervisor for Subs & Suds, a restaurant. Tim is a Subs employee. The owner announces that some em-ployees will be discharged. Ruth tells Tim that if he has sex with her, he can keep his job. This is
a. harassment on the basis of sexual orientation. b. not harassment. c. quid pro quoharassment. d. same-gender harassment.
Ceramics Distributing Co. wants to keep its inventory low. Which of the following would be LEAST likely to encourage customers to take over more responsibility for the storage function?
A. offering a noncumulative quantity discount B. offering a cumulative quantity discount C. offering a seasonal discount D. offering a stocking allowance