Once Starbucks established its presence in thousands of cities internationally, the company sought to increase the number of purchases by existing customers with a ________ strategy that led to new in-store merchandise, including compilation CDs and
high-speed wireless access.
A) product-development
B) market-penetration
C) diversification
D) market-development
E) conglomerate
A
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Which of the following best describes the concept of ethics?
A) Protecting information entrusted to your care B) Security measures in software and hardware C) Undistorted data D) Accepted principles of conduct that govern behavior E) A code of conduct
A job order costing system is used by companies that manufacture large amounts of similar products or liquid products
Indicate whether the statement is true or false
The term make-to-stock refers to ______.
A. products made in anticipation of a specific customer’s order B. products made after receiving a customer’s order C. products made in small volumes D. products that require little or no customization
Which of the following is NOT one of the basic market structures?
a. The homogeneous or pure market b. The monopoly c. The oligopoly d. The duopoly