No single information system can support all the needs of a business
Indicate whether the statement is true or false
TRUE
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Collaborative filtering gives marketers the ability to make a dead-on sales recommendation to a buyer in ________.
A. a manner of minutes B. virtual time C. click time D. real time E. bona fide time
When faced with potentially unpopular choices, having a team develop potential solutions and implementation methods can result in what?
A) Increased information B) Increased acceptance C) Higher performance levels D) Lower costs E) Hidden agendas
What is the premise behind the marketing concept?
A. a focus on satisfying the needs of the customer B. focusing on keeping the company stakeholders satisfied C. an interest in streamlining production processes D. a company-wide focus on increasing profits E. utilizing all aspects of marketing to persuade consumers to buy
Which of the following is an incorrect match of customer service performance measure type and measure?
a. Pre-transaction measure ? Number of sales calls made b. Transaction measures ? Time to seat customer c. Transaction measures ? Percentage of shipments damaged d. Post-transaction measures ? Number of service requests