The general journal is used to record recurring transactions that are similar in nature
Indicate whether the statement is true or false
F
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The following are reasons to use a bonus pack, except:
A) develop customer loyalty B) attract new users C) enhance brand parity D) encourage brand switching
The music industry's use of big data shows how information about buyer behavior and the overall business environment is vital to effective managerial decision making
All of the factors listed below facilitate decision making for music industry except: A) Musicians can interact with fans via social networks. B) Big data allows record executives and band managers to find patterns and discern market trends. C) Big data allows executives to see what factors "move the needle" across a variety of metrics. D) Data analytics permit record company executives to overlay information about an artist's appearance on a TV show. E) Big data helps in increasing revenues from paid downloads.
Melanie is writing a persuasive message asking his employees to complete an online company survey. Which of the following should he do when writing his message?
a. Use long, descriptive paragraphs. b. Use abstract nouns and passive verbs. c. Focus repeated attention on the benefits to the company. d. Use a deductive outline.
A strategy is a(n):
A) set of opportunities in the marketplace. B) broad statement of purpose. C) simulation used to test various product line options. D) plan for cost reduction. E) action plan to achieve the mission.