Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands
In France, where consumers drink little milk and eat little for breakfast, Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast. Which marketing strategy is being followed by Kellogg?
A) straight product extension
B) product adaptation
C) product invention
D) communication adaptation
E) straight communication extension
D
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Indicate whether the statement is true or false
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