A/An _____ refers to those negotiated outcomes that a negotiator would like to have as opposed to those outcomes that must be achieved
a. need
b. BATNA
c. position
d. interest
e. want
e
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Every "touch point" provides important data about consumers
Indicate whether the statement is true or false
In a computerized environment, the audit trail log must be printed onto paper documents
Indicate whether the statement is true or false
Through its CRM program, an online clothing company records information about each time a customer makes a purchase or clicks on a link through an email or an online advertisement. These interactions are examples of ________
A) customizations B) touchpoints C) analytics D) optimizations E) impressions
Yum! Brands, the owner of KFC and Taco Bell wants to know how much profit the firm generates in each state as well as in each age demographic. What type of analysis would you recommend they use?
A. profitability analysis. B. profitability return on investment. C. revenue analysis. D. market share analysis. E. profit margin.